Privacy policy

Last updated: October 30, 2026

THE EMPTY BOTTLE is operated by OUR WATER LLC (“we,” “us,” or “our”).

We respect your privacy. This policy explains what personal information we collect, how we use it, when we share it, and the choices available to you.

Our website, theemptybottle.com, and its related content, features, products, and services (collectively, the “Services”) are powered by Shopify.

This Privacy Policy applies when you browse our website, place an order, use our Services, or communicate with us.

If this policy conflicts with our Terms of Service regarding the collection, processing, or disclosure of personal information, this Privacy Policy takes precedence.

Please read this policy carefully. By accessing or using our Services, you acknowledge that you have read and understand it.

01. INFORMATION WE COLLECT

Personal information means information that identifies you or can reasonably be linked to you. It does not include anonymous or properly de-identified information.

Depending on how you interact with us, where you live, and applicable law, we may collect or process:

• Contact information: Name, email address, telephone number, billing address, and shipping address.
• Payment information: Payment card details, financial account information, payment methods, transaction records, and payment confirmations.
• Account information: Username, password, security questions, preferences, and settings.
• Shopping information: Products viewed, items added to your cart or wishlist, purchases, returns, exchanges, cancellations, and transaction history.
• Communications: Information you provide when contacting us or requesting customer support.
• Device information: Browser, device, network connection, IP address, and other identifiers.
• Website activity: How and when you browse, navigate, and interact with our Services.

We may also process inferences derived from this information where permitted by law.

02. WHERE INFORMATION COMES FROM

We may receive personal information:

• Directly from you when you browse, shop, create an account, or contact us.
• Automatically through our website, devices, cookies, and similar technologies.
• From service providers that operate technology or process information on our behalf.
• From business partners and other third parties.

03. HOW WE USE INFORMATION

We use personal information for the following purposes.

Orders and Customer Experience

To process payments, fulfill and ship orders, manage accounts, remember preferences, handle returns and exchanges, provide product recommendations, enable reviews, send order notifications, and improve our Services.

Marketing and Advertising

To send promotional communications by email, text message, or postal mail, and display advertising on our website or other platforms.

Advertising may reflect products you have viewed, purchased, or added to your cart, as well as other activity across our Services.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and investigate fraudulent, illegal, unsafe, or malicious activity, protect public safety, and safeguard our Services.

If you maintain an account, you are responsible for protecting your login credentials. We recommend that you do not share them.

Customer Support

To answer inquiries, provide assistance, communicate with you, and maintain our business relationship.

Legal Obligations

To comply with applicable laws, respond to lawful government or law-enforcement requests, participate in legal proceedings, resolve disputes, and enforce our policies and agreements.

04. WHEN WE SHARE INFORMATION

We may disclose personal information where reasonably necessary for legitimate business purposes, including:

• Shopify and service providers: Payment processing, technology management, analytics, customer support, cloud storage, shipping, and order fulfillment.
• Advertising and marketing partners: To deliver marketing services and personalized advertising, including advertising informed by activity across different websites and merchants.
• Third parties you authorize: When you request or consent to sharing information, including for deliveries, social media integrations, or account login services.
• Affiliated companies: Within our corporate group.
• Business or legal circumstances: In connection with mergers, reorganizations, bankruptcy, legal obligations, subpoenas, search warrants, enforcement of our policies, or protection of our rights and those of others.

Advertising partners may process information according to their own privacy policies.

Depending on where you live, you may have the right to opt out of certain disclosures or uses of your information for targeted advertising. These rights can be exercised through the privacy choices available on our website or by contacting us.

05. SHOPIFY

Our online store is powered by Shopify.

Shopify collects and processes personal information to operate and improve the shopping experience.

Information submitted through our website may be shared with Shopify and its service providers, including parties operating outside your country of residence.

We may also use Shopify features that combine information from interactions with our store, other merchants, and Shopify to support and improve our business.

For certain enhanced Shopify features, Shopify is responsible for processing personal information and responding to applicable privacy rights requests.

For further information:

• Shopify Consumer Privacy Policy: https://privacy.shopify.com/en
• Shopify Privacy Portal: https://privacy.shopify.com/en

06. THIRD-PARTY WEBSITES

Our website may contain links to websites, social media platforms, or services operated by third parties.

We do not control their privacy practices, security, content, or terms.

We recommend reviewing their policies before providing personal information.

Information you share in public or semi-public spaces, including social media platforms, may be visible to other users and third parties and may be used independently of us.

Linking to an external website does not necessarily imply our endorsement.

07. CHILDREN’S PRIVACY

Our Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

Parents or guardians who believe a child has provided personal information may contact us to request its deletion.

As of the effective date of this policy, we have no actual knowledge that we sell or share, as those terms are defined by applicable law, personal information belonging to individuals under 16.

08. SECURITY AND DATA RETENTION

We take the security of personal information seriously.

However, no security system is completely secure, and we cannot guarantee absolute protection.

Information transmitted over the internet may be vulnerable during transmission. Please avoid sending sensitive or confidential information through unsecured channels.

We retain personal information for as long as reasonably necessary to:

• Maintain customer accounts and provide Services.
• Process and document transactions.
• Meet legal and regulatory requirements.
• Resolve disputes.
• Enforce agreements and policies.

Retention periods depend on the nature of the information and applicable requirements.

09. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have the following rights:

Access

Request access to personal information we hold about you.

Deletion

Request deletion of personal information, subject to applicable exceptions.

Correction

Request correction of inaccurate personal information.

Portability

Request a copy of your personal information or, where applicable, its transfer to another provider.

Opt Out of Sale, Sharing, or Targeted Advertising

Request that we stop certain uses or disclosures of personal information for targeted advertising or activities defined as selling or sharing under applicable privacy laws.

These rights are not absolute. Certain requests may be limited or declined where permitted by law.

You may submit requests through the privacy choices available on our website or by emailing info@theemptybottle.com.

Global Privacy Control

Where required by applicable law, we recognize Global Privacy Control (GPC) signals as requests to opt out of applicable sale, sharing, or targeted advertising activities for the browser and device sending the signal.

Where Shopify can associate the device with a Shopify account, the request may also be applied to that account.

More information: https://globalprivacycontrol.org/

Other than GPC, we do not recognize other browser or device “Do Not Track” signals.

Marketing Preferences

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages.

You may continue to receive essential communications relating to orders, transactions, or your account.

Submitting a Privacy Request

We will not discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request.

Where permitted by law, you may authorize another person to submit a request on your behalf. We may require proof of authorization and direct identity verification.

We will respond within the time required by applicable law.

For rights concerning information processed by Shopify, visit:

https://privacy.shopify.com/en

10. COMPLAINTS

If you have concerns about how we handle personal information, please contact us at info@theemptybottle.com.

Depending on your jurisdiction, you may have the right to appeal our response or submit a complaint to your local data protection authority.

11. INTERNATIONAL DATA TRANSFERS

Personal information may be transferred, stored, or processed outside your country of residence.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we rely on recognized legal safeguards, including the European Commission’s Standard Contractual Clauses or equivalent UK-approved mechanisms, where applicable.

Such safeguards are not required where the destination country has been recognized as providing an adequate level of data protection.

12. POLICY UPDATES

We may update this Privacy Policy to reflect changes in our business, technology, legal requirements, or privacy practices.

The current version will be published on our website with an updated revision date.

Where required by law, we will provide additional notice.

13. CONTACT

For privacy questions, requests, or concerns:

THE EMPTY BOTTLE
Operated by OUR WATER LLC
Email: info@theemptybottle.com
Website: https://theemptybottle.com